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We begin our partnership with Gray Auto in 2019 at our first dealership in Jackson, MS. We knew right away that having the Gray team working alongside of us with their extensive automotive advertising background would be a huge win. Instead of explaining the auto industry they already understood it and how to capitalize on proven techniques as well as help us streamline our workload when it came to monthly incentive changes and applications for co-op funding.
We now have seven dealerships so navigating through advertising and the decision making process for digital and broadcast plans for that many rooftops can be a mixed up process. We know our friends at Gray will help us tremendously by providing guidance and advice that is truly beneficial to our business. We are also confident that our relationship with the Gray Auto team is strong because it was built on honest communication, real life discussions and results.
Gray Automotive has worked closely with us from the beginning to tailor our campaigns to our needs and continue to improve them regularly throughout the duration. They have also gone the extra mile to ensure that the campaign is delivering clear results, associating ads delivered to actual sales. We are extremely satisfied with the results and the expertise they bring to the table!
Gray Automotive is more like a partner than a vendor of ours. They are passionate about the auto industry and they understand it. Gray Auto gets my business because they deliver results that matter. Easy to contact and quick to respond. I would highly recommend them.
Where do I begin, I love the attention to detail that the Gray Automotive team puts into our campaigns that include geo-targeting, audience segmenting (based on our messaging) and the platforms needed to help accomplish our overall goals.
Even better, we absolutely love all of the attribution features of our campaigns as they allow us to know we’re getting a good ROI. Overall, I always appreciate how everyone on the team is educating me on what tools work best and also providing insight on industry trends and best practice. We’re thankful to have Gray Automotive as a partner!
Gray Television is the largest owner of top-rated local television stations and digital assets in the United States. Gray currently owns and/or operates television stations that collectively reach approximately 24% of U.S. television households. Gray also owns video program production, marketing, and digital businesses including Raycom Sports, Tupelo Honey, and RTM Studios, the producer of PowerNation programs and content, and is the majority owner of Swirl Films. Learn more at gray.tv.