We begin our partnership with Gray Auto in 2019 at our first dealership in Jackson, MS. We knew right away that having the Gray team working alongside of us with their extensive automotive advertising background would be a huge win. Instead of explaining the auto industry they already understood it and how to capitalize on proven techniques as well as help us streamline our workload when it came to monthly incentive changes and applications for co-op funding.

We now have seven dealerships so navigating through advertising and the decision making process for digital and broadcast plans for that many rooftops can be a mixed up process. We know our friends at Gray will help us tremendously by providing guidance and advice that is truly beneficial to our business. We are also confident that our relationship with the Gray Auto team is strong because it was built on honest communication, real life discussions and results.

Gray Automotive has worked closely with us from the beginning to tailor our campaigns to our needs and continue to improve them regularly throughout the duration. They have also gone the extra mile to ensure that the campaign is delivering clear results, associating ads delivered to actual sales. We are extremely satisfied with the results and the expertise they bring to the table!